Design, Quality and Value.
We have been striving to balance this triangle. How to make quality products and keep the value for customers? How to introduce modern design and retain our quality? We certainly don' t intend to shift our R&D expense directly to consumers by adding features they may not necessarily need. There is also a weighty cost to our consistent and insistent quality.
Using the newest production technologies and supply chain methodologies, we are able to maintain this principle despite of the skyrocketing material and labor costs. We simply want music lovers enjoy their music!